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Archive for March, 2008

“Authority” is the new word in SEO

Over the last two years Google has been making a shift in their algorithm where they are now emphasizing “Authority” web sites.  What I mean by “Authority” is that the web site is given “Authority” from other web sites and from Google itself.
“Authority” is gained through the following items:

Content
Links
Web 2.0 

Content — Google loves lots of good […]