Fishbowling - The Art of Internet Marketing

It seems that everywhere I turn, someone is talking about foreclosures.  In my area, SoCal, the foreclosure rate is rapidly rising.
Thanks to an unprecedented rise in real estate prices, many people jumped into the market, buying homes that were really out of their price range if not for the mortgage companies engineering loan packages that these […]

I mentioned in my previous post about how a fast food restaurant collects business cards from customers who are trying to win a free meal. I also mentioned that I have entered many of these “fishbowl” contests and not remembering if I ever won one.
Now I don’t exactly know how many times I have dropped […]

Have you ever walked into a fast food restaurant or a business where they have put a fishbowl on the counter.  Attached to the fishbowl with a piece of old tape is a sign that reads something like “drop your card in for a drawing for a free lunch”.  I’m sure many of you are […]

Fishbowling can’t be found in a dictionary, at least how I define the word.  It’s a term I use to describe a marketing technique where you collect the customer’s information and use it to create a marketing program to drive revenues for your business.   The most simplest form of fishbowling is when someone drops their […]