Do something - anything!
I mentioned in my previous post about how a fast food restaurant collects business cards from customers who are trying to win a free meal. I also mentioned that I have entered many of these “fishbowl” contests and not remembering if I ever won one.
Now I don’t exactly know how many times I have dropped my business card into fishbowls but I will tell you this, not once have I ever been marketed by a local restaurant where I dropped my business card to enter a free meal drawing. Now I have filled out slips of paper at Daphne’s Greek Restaurant and Boudin’s Sourdough Bakery and they have marketed to me. Also, I have entered my personal information directly online to Cold Stone and a couple of other restaurants and other businesses that have all marketed to me. Entering your information online into their database made it easy for them to market me. There’s a tip!
The point here is, that it seems the smaller businesses have done nothing to market me. It would appear, at least as my assumption, that if they aren’t marketing to me, that they aren’t marketing to anyone else also. If this is the case, they are missing a huge opportunity. Myself and other customers willingly gave our personal information to these businesses.
If you have the customer’s information and you are not marketing them at all, you are really making a big mistake. Send a flyer or send an email to announce a sale, to introduce a new product, to tell your customers of any new changes and why they should come to visit you. Just send along an email to say hi and tell your customers how much you appreciate them. Go old school and call them on the telephone. Remember, business is all about relationships. People buy from people and businesses they like and trust. You build relationships and trust with regular communication.
Do something - anything!
To living your dreams,
Chuck Yockey
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