What is “Fishbowling”?
Fishbowling can’t be found in a dictionary, at least how I define the word. It’s a term I use to describe a marketing technique where you collect the customer’s information and use it to create a marketing program to drive revenues for your business. The most simplest form of fishbowling is when someone drops their business card into a fishbowl at a fast food restaurant for a drawing for free meal. The restaurant collects the personal information of the customer to market them later. Is it predecessor to Internet marketing.
I know this concept is not unique, however, I will be introducing my own “spin” on the concept and commenting on what I have learned about online (Internet) marketing and offline marketing that has created over a million dollars of additional revenues for my business in the last couple of years.
Some of what I have done requires specialized knowledge, but if it most of it can be duplicated by anyone willing to step up and follow through. That’s really the key to making most things work — it’s the extra 10% — going a little beyond what anyone else (your competition) is willing to do.
While the blog will be informative, helpful (at least I believe so) and hopefully interactive by people leaving comments for me and others to read, there will be active marketing going on. You will see and read actual marketing posts I use to drive traffic and revenues using the Internet as the foundation for my marketing.
To be successful at anything and more importantly in your own traditional, online or Internet marketing business it all boils down to education, mindset, effort, and some will say luck. Maybe I have had some luck, but I believe luck can be created by working hard and being on the lookout for opportunity and being ready to accept that opportunity.
I hope as you read this blog, that you learn from the things I have done right and learn more from the things I have done wrong so you don’t duplicate my mistakes. I wish you “luck” in your endeavors while remembering that you can create your own luck through hard work.
To living your dreams,
Chuck Yockey
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